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chore: sync README to the new brand copy - #126

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a-essawy merged 2 commits into
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chore/readme-brand-sync
Aug 4, 2026
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chore: sync README to the new brand copy#126
a-essawy merged 2 commits into
mainfrom
chore/readme-brand-sync

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@a-essawy a-essawy commented Aug 4, 2026

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Coordinated with rendobar/rendobar#472.

- Serverless video processing from your terminal.
- Run FFmpeg jobs and burn captions in the cloud with one command.
+ Media processing and AI generation from your terminal.
+ Run FFmpeg, compose video, burn captions and generate images in the cloud with one command.

The "What is Rendobar?" section had the same problem and is updated to match.

Also removes two em-dashes, which writing-style.md bans site-wide. README count is now 0.

Tagline said "Serverless video processing", which stopped being true when
image generation shipped. Three of the nine live job types generate images
rather than transform video.

Also removes two em-dashes, banned site-wide by writing-style.md.
This file required an em-dash in the package description and named the ASCII
hyphen as the error. Apex writing-style.md bans the em-dash site-wide as an
AI-aesthetic tell, and apex brand-consistency.md names the exact string this
file blessed as its canonical BAD example.

The two rulebooks contradicted each other, which is why the em-dash survived in
package.json until today. Fixing the string without fixing the rule would just
let the next agent put it back.
@a-essawy
a-essawy merged commit 68d591b into main Aug 4, 2026
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